In 2002, the Louisiana Education Loan Authority (Lela), a division of the Louisiana Public Facilities Authority, launched what would become an annual statewide outreach campaign entitled "Financial Aid Awareness Month" (FAAM). The purpose of FAAM is to inform and educate Louisiana high school seniors and their families that college is attainable and that there are numerous sources of financial aid options available, as well as to remind them that February is the key time to begin the application process by submitting their Free Application for Federal Student Aid (FAFSA) in order to be considered for all aid programs offered at state and federal levels. Lela is Louisiana's non-profit resource for college planning whose mission is to develop projects and programs that provide resources for college planning and statewide initiatives to insure students’ success on their path to and during college.